Permanent Smoothness
Mackay Chemical Hair Straightening
Tired of fighting frizz and spending time straightening your hair every morning? Chemical hair straightening (permanent hair straightening) offers a long-lasting solution that leaves your hair sleek, smooth and easier to manage. At Gina T Hair & Beauty in Mackay, we use trusted products like L’Oréal X-Tenso and Matrix Opti Smooth to permanently reshape the structure of your hair. Whether you have thick curls, unruly waves or coarse strands, this treatment delivers straight results.
Our stylists will assess your hair type, history and condition before treatment to ensure the best possible result. Call (07) 4951 3970 to book a consultation and find out if chemical straightening is right for you.
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Frequently Asked Questions
Is chemical straightening safe for coloured or bleached hair?
Chemical straightening cannot be done on bleached or heavily highlighted hair, as it’s simply too fragile for the process. If your hair is coloured but not bleached, our stylists can assess its condition and let you know what options are safe. A quick consultation helps us make sure your hair stays healthy while still achieving the look you want.
How long does chemical straightening last?
The effects of chemical straightening typically last four to six months, depending on how fast your hair grows and how you care for it. As your roots grow out, the natural texture will return, which may require a touch-up or reapplication for consistent results. Using gentle, sulphate-free haircare products and avoiding excessive heat styling can help extend the smoothness. Some clients choose to have only the regrowth treated to maintain hair health.
What is the difference between keratin and chemical straightening?
Keratin smoothing temporarily coats the hair to reduce frizz and improve shine, lasting up to three months. It does not permanently alter the hair’s natural texture. Chemical straightening restructures the hair bonds to permanently straighten the hair until new growth comes in. While keratin is ideal for those who want smooth but still flexible hair, chemical straightening is better for those looking for a long-term, straight finish with minimal daily styling.
Reshape & Refine
Sleek Hair That Lasts
Chemical straightening works by breaking down the internal bonds of your hair and re-setting them into a straight structure. It’s a highly effective solution for taming thick, coarse or unmanageable hair, and the results can last several months or longer with proper care. Our stylists are trained to apply these treatments safely and precisely, protecting the condition of your hair throughout the process. We use products that are designed to smooth and soften while maintaining the strength and integrity of your strands.
Aftercare is key to keeping your hair healthy and extending the life of the treatment. We’ll guide you on how to wash, dry and protect your hair post-service so it stays smooth and glossy. This treatment is perfect for clients who want long-term straightening without the need for daily heat tools or constant salon visits.
Price List
PERMANENT STRAIGHTENING THERAPY
Loreal X-Tenso/Matrix Opti Straightening Therapy from $400.00 (Short)
Keratin Kerasilk Smoothing Therapy
from
$451.00 (Short)
Please note that all pricing is subject to change.





